AI Search Optimization (AISO)
A practical guide to make your brand visible inside AI-generated answers across ChatGPT, Gemini, Claude, and Perplexity.
“If you don’t exist for AI, you gradually cease to exist for people.” — Bellandi
From SERP to Answers
Google shows 10 links. AI gives a single answer. AISO ensures you’re in the answer, not lost below the fold.
Credibility Inside AI
SEO drives discovery. AISO drives recognition and trust when models recommend brands by name.
Actionable & Measurable
Checklist, playbook, and monitoring flow so you can test → iterate → track your AI visibility.
What’s inside
- Chapter 1 — The shift in search (Google → AI answers)
- Chapter 2 — SEO vs AISO: goals, signals, outcomes
- Chapter 3 — Core methods: content, authority, technical, AI-PR, monitoring
- Chapter 4 — Practical playbook: where to publish & how to write for AI
- Chapter 5 — AISO hacks: forums, influencers, open-source, naming, datasets
- Chapter 6 — Monitoring loop and tools
- Appendix — 20-step AISO checklist + Interview Q&A
Who it’s for
Marketing teams, founders, content leads, and anyone who needs their product to appear in AI recommendations.
A real optimization cycle improved an AISO score from 58% → 79% after:
- Adding FAQ sections (schema.org/FAQPage)
- Linking to authoritative sources (Wikipedia, major tech media)
- Injecting JSON-LD and Open Graph for key pages
Scores may change over time with new posts and site updates.
FAQ
What is AISO?
AISO (AI Search Optimization) is the practice of making brands visible inside AI-generated answers.
How is AISO different from SEO?
SEO ranks pages in Google; AISO earns brand mentions in AI responses. SEO = discovery, AISO = credibility.
How do I measure success?
Test prompts like “best tools for [X]” across ChatGPT, Gemini, Claude, Perplexity. Track mentions monthly.
What you get
- Side-by-side: SEO vs AISO
- 5 pillars of AISO
- Practical playbook & code snippet (FAQ JSON-LD)
- Hacks that still work in 2025
- Monitoring flow + 20-step checklist